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Choose the right timer for your offer

Compare fixed-date, evergreen, daily and recurring timers with concrete examples.

3 min read

Screenshots show the real application in an isolated demo environment with fictional example data. Setup notices and controls may differ by environment, plan and role. Click an image to view it full-size, and always use the values generated in your own workspace.

One deadline for everyone: Fixed date

Choose Fixed date for a webinar registration cutoff, product launch or store sale ending at a specific moment. Everyone counts down toward the same end date, regardless of when they first see the timer.

Example: your sale ends on 31 October at 23:59 in America/Toronto. A customer elsewhere may see the timer at a different local hour, but the remaining duration points to the same instant.

Fixed-date campaign editor showing timing configuration
In the application Choose the timer type and timezone, then set the deadline and expiration action. Save these settings separately from the visual design. View full-size screenshot (opens in a new tab)

One window per visitor: Evergreen

Choose Evergreen when each identified visitor or recipient should receive a duration such as 60 minutes or 48 hours. The window begins according to the configured start policy, not necessarily when your email was sent.

Evergreen depends on a stable identity. Use a unique, opaque recipient identifier for email and preserve it when the person moves to a website or smart link. A shared identifier turns separate recipients into the same countdown window.

Evergreen campaign editor showing its duration settings
In the application Evergreen uses a duration rather than one shared end date. Keep the same opaque recipient identity when you publish it across channels. View full-size screenshot (opens in a new tab)

Repeated deadlines: Daily and Recurring

Daily is useful for an offer that closes at a set local time each day. The rule calculates the relevant daily window in the campaign timezone rather than behaving like a one-time sale.

Recurring is for selected weekdays with a start and end time, such as Monday to Friday, 09:00–17:00. Outside the active window the timer follows its waiting/closed behavior. The end time must be after the start time; a single overnight window is not accepted by this setup form.

Recurring campaign editor showing weekdays and opening and closing times
In the application Select the active weekdays, opening time and closing time. The end must be later than the start in this setup form. View full-size screenshot (opens in a new tab)

A decision checklist

  • Does everyone lose access at the same instant? Use Fixed date.
  • Does each person get their own amount of time? Use Evergreen and plan identity handoff.
  • Does the promotion restart each day? Use Daily.
  • Does the promotion open only on selected weekdays and hours? Use Recurring.
  • Do you need to enforce a checkout rule? Configure that rule in your store as well; choosing a timer type alone does not restrict purchases.

Related articles

Fixed dates, timezones and daylight-saving changesSet one reliable deadline for everyone without confusing local time and UTC. Evergreen timers and stable recipient identityGive each person their own window without accidentally restarting it or sharing it with everyone. Daily and recurring schedulesConfigure repeated offers and understand live, waiting and closed periods.