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Daily and recurring schedules

Configure repeated offers and understand live, waiting and closed periods.

2 min read

Screenshots show the real application in an isolated demo environment with fictional example data. Setup notices and controls may differ by environment, plan and role. Click an image to view it full-size, and always use the values generated in your own workspace.

Daily countdowns

Daily campaigns use the daily closing time in the campaign timezone. Choose this when the promotion really repeats each day. Do not use a daily rule for a one-time event just because it is easier than entering a date.

Set a closing time that matches your business policy. A new day changes the schedule’s relevant deadline; it does not automatically reopen a store discount or update an external checkout.

Daily campaign editor showing the daily closing time
In the application Select Daily and set the closing time in the campaign timezone. This is a repeating schedule, not a one-time deadline. View full-size screenshot (opens in a new tab)

Recurring weekday windows

  1. 1Choose Recurring and select the weekdays on which the offer is active.
  2. 2Enter the local opening and closing times in the campaign timezone. The closing time must be later than the opening time.
  3. 3Save the rule, then inspect both an active window and a time outside it. Preview the closed/waiting behavior.
  4. 4Configure the smart link’s closed destination to explain when the next window is available.
Recurring campaign editor showing weekdays and opening and closing times
In the application Select the active weekdays, opening time and closing time. The end must be later than the start in this setup form. View full-size screenshot (opens in a new tab)

Outside the active window

A schedule has inactive periods as well as active ones. The state may be waiting or closed rather than a countdown to a currently purchasable offer. Use clear supporting text and destinations so customers do not confuse “next opening” with “last chance to buy now.”

Overnight and daylight-saving caveats

The recurring setup form does not accept one window whose end time is earlier than its start time. Do not reverse the times to represent an overnight shift. Use a supported schedule configuration for your business or a fixed deadline when that is more appropriate.

Local schedules follow their timezone rules, including daylight-saving transitions. Test promotions that cross a clock change. The repeated offer policy in your store must agree with the schedule customers see.

Related articles

Choose the right timer for your offerCompare fixed-date, evergreen, daily and recurring timers with concrete examples. Fixed dates, timezones and daylight-saving changesSet one reliable deadline for everyone without confusing local time and UTC. What customers see when a timer expiresChoose a message, zeros, hidden timer or expiry image, and pair it with the right destination. Smart links: live and closed destinationsSend customers to the right destination for the current campaign state.